Pernod Ricard USA® Installs
Innovative Digital Management System;
Design2Launch to Install
and Manage Packaging Toolset
(Stamford, CT, - May
12, 2004) – Pernod Ricard USA®, a leading
spirits and wine company, has hired Design2Launch,
the leader in collaborative package development software
and visual asset management.
Design2Launch will
provide Pernod Ricard USA® with its Visual Asset
Management and Collaboration
technologies, both of which will assist Pernod Ricard
USA® in leveraging its digital images and ensuring
that approved graphics are available for use by its
national network of agencies and marketing managers.
“Our digital
assets are vital to our day-to-day business and making
these assets easily available Pernod-Ricard USA®
will increase its overall brand communication and
speed to market” said Neal Larkin, Director
of Sales Promotions, Pernod Ricard USA®. “We
are dedicated to ensuring our national marketing,
sales and distribution organization can quickly and
easily access and collaborate on Pernod-Ricard USA’s
wealth of approved visual assets providing our people
a significant competitive advantage in the field”
says Larkin.
“Pernod Ricard
USA® personifies the kind of forward-thinking
company we enjoy working with.” says Alison
Malloy, Co-Founder of Design2Launch. “We are
looking forward to helping them lead their industry
in the protection, distribution, collaboration and
repurposing of their valuable brand imagery and color-critical
visual assets."
The Design2Launch
System, comprised of five distinct but compatible
web-based software modules, includes the Visual Asset
Manager and Collaboration modules being utilized by
Pernod Ricard USA®, as well as a Submission Manager
for improving upon the supplier/client chain, Reality
Based Rendering a virtual packaging visualization
and photography capability and a comprehensive, high-end
color management module that includes both soft and
hard pre-press proofing
About
Design2Launch
Design2Launch provides user-friendly solutions that
make launching consumer packaged goods easier, faster
and less costly. By working closely with industry
leaders to address the complexities involved in bringing
products to market, the company has pinpointed the
specific areas in the design and launch process where
technology can make a substantial difference. Design2Launch
software simplifies the concept-to-production phase
by harnessing advanced technology to deliver useful
and effective tools in enterprise content management,
collaboration, package visualization, color management
and pre-press proofing. These modules - delivered
with state-of-the-art security and backed by dedicated
customer service - form a seamless end-to-end solution
for managing and speeding products to market. Founded
in 1999, Design2Launch is based in Stamford, CT.
